The value civil society leaders are finding in The Purpose Upgrade
Many thanks to these brilliant civil society leaders for reading The Purpose Upgrade and sharing their comments on what the books means to them.
‘The Purpose Upgrade is an important book that feeds the imagination. Most importantly it is a book about emotional intelligence and the energy unlocked by doing the right thing. Never underestimate the power of feeling good about yourself and the people around you. Read this book and become something greater than you previously thought possible.’
Sir Tim Smit KBE, Co-Founder of the Eden project
‘This brilliantly original work weaves a fascinating range of cutting-edge ideas into a cogent argument for fundamentally rethinking how organisations understand and pursue their core purpose. As the world faces up to its radically uncertain future, Paul Skinner’s highly engaging text challenges us all to create a “Wealth of Change”. It is a book full of humanity and hope.’
Gareth Owen OBE, Humanitarian Director of Save the Children
‘Paul Skinner’s latest book, The Purpose Upgrade, has to be an essential read for everyone in business, whether an entrepreneur, CEO or marketing chief – or in fact anyone who cares about the future of humankind. Paul has not only led the way in conscious marketing in the UK as well as globally, but is one of the most intelligent people I know and his perspective on how to combine purpose, business, the future of society and indeed the world is absolutely crucial understanding for us all.’
Lynne Franks OBE, social entrepreneur, author and Founder of the SEED Women’s Leadership Platform
‘Paul Skinner has written a most engaging and readable book, both visionary and practical. It builds on his earlier thesis of Collaborative Advantage by challenging organisational leaders to coalesce stakeholders’ energies towards higher societal or even global goals. I have personally seen how his ideas have been remarkably effective in the efforts of International Civil Society organisations. The scale of our crises now means we need businesses capable of addressing our greatest challenges and I urge leaders everywhere to answer this timely call to action and follow this greater path to success.’
Sir Brendan Gormley KCMG, former Chief Executive of the Disasters and Emergencies Committee
‘This moment of global jeopardy is not one for business to abandon or push back on social and environmental purpose; rather the reverse. Paul Skinner’s timely book makes the case for “re-purposing” enterprise – and, importantly, sets out how this can be done.’
Simon Maxwell CBE, former Director of the Overseas Development Institute