Why authors and academics are supporting The Purpose Upgrade

More amazing feedback is coming in from authors and academics who have shared their endorsements with the publisher to include in The Purpose Upgrade.

‘In today’s world every business needs to put purpose above profit. Paul’s book is a necessary and enlightening call to action for businesses to re-think why they exist and the implications for everything they say, think and do.’

 Mike Berners-Lee, author of There Is No Planet B

‘If purpose was “nice to have” in plain sailing business conditions, it’s vital in the stormy waters we now find ourselves navigating. Paul’s timely and richly evidenced book shows how a well-defined purpose can magnetise and revitalise your organisation. Required reading for pathfinding leaders, change agents and entrepreneurs.’
John Grant, author of Greener Marketing

‘As a policy researcher and analyst, I often say that the biggest contribution an individual can make to changing the world is advocating for the policy they believe in. Paul Skinner has convinced me of another truth: “If you want to change the world, there may be no greater lever to pull than to find a solution to a problem and to deliver and scale that solution through meaningful enterprise.” Skinner provides explains the origin of purpose, then offers fascinating examples of how purposeful enterprises and organizations tackle societal problems. Finally, he raises questions and offers advice for those attempting a Purpose Upgrade.  There’s a lot of wisdom packed into this book’s pages!’

Joan Fitzgerald, Professor of Urban Planning and Public Affairs, Northeastern University and author of Greenovation 

‘The Purpose Upgrade takes you along a series of “stops” in which you’ll explore all aspects of purpose, from the theory through to the planning and the all-important practical application. Purpose is a word that has become overused and misunderstood, which in turn has meant it has somewhat lost its superpower. This book overcomes the limitations of prior approaches and re-defines the core role purpose can play in helping us achieve a greater success by taking on the most pressing societal and environmental challenges we face. The Purpose Upgrade will help us lead the way in striving for a more sustainable future for people and planet.’

Gemma Butler, co-author of Sustainable Marketing

‘It would be almost impossible to read this book and not feel inspired and driven to throw yourself straight into the valuable work of upgrading the purpose of your enterprise, changing lives for the better and building a stronger commercial business, with greater engagement from all stakeholders in so doing. The Purpose Upgrade provides a complete methodology to re-define and embed your purpose, facing into the realities of the challenge, in driving and embedding change.’

Abigail Dixon, author of The Whole Marketer and Founder of Labyrinth Marketing