Paul interviewed on A Little Bit Radical

Can marketing change the world? Rob Fawkes recently interviewed Paul for A Little Bit Radical to explore this question and more.

The conversation covers:
• Paul’s thoughts on how we all become less radical with age, and the practice of meditation as a counter current to that
• How marketing can contribute to so much more than a small set of commercial objectives
• How human beings choose options that give us a better life story, than life outcome
• How The Purpose Upgrade challenges the idea of purpose as a fixed goal for an organisation
• The story of a coal-mining business which has pivoted to become a food business
• The early days of Amazon and how the staff negotiated the established book business

You can listen to the episode here.