Order your copy of The Purpose Upgrade
Business Book Awards 2023 - Highly Commended***
Business Book Awards 2023 - Highly Commended***
The Purpose Upgrade wins Highly Commended in the Change & Sustainability category of the the 2023 Business Book Awards!
Change your business to save the world. Change the world to save your business.
History shows that hard times can lead to the greatest opportunities for renewal. The Purpose Upgrade will support readers in leading enterprises that thrive by solving our most important problems.
It shows how businesses can create more compelling benefits for customers, build meaningful livelihoods for colleagues, and unlock superior returns for investors by 'repurposing' and revitalising the activities they engage in.
Meet the social entrepreneur who repurposed the previously 'boring' trade in office supplies to fund micro-finance initiatives that reach millions of the people most exposed to poverty, so that 'even a bad day at the office saves lives'.
Learn how the leaders of a coal-mining business repurposed their enterprise first as an industrial chemicals company and then more spectacularly as a sustainable living business, generating unprecedented shareholder returns by aligning their objectives with the United Nations Sustainable Development Goals.
And, most importantly, discover a unique methodology that you can use to make a Purpose Upgrade an always-available event at any level of your own enterprise.
There has never been a more urgent need to change our businesses to save the world or a more opportune time to change the world to save our businesses.
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'This brilliantly original work weaves a fascinating range of cutting-edge ideas into a cogent argument for fundamentally rethinking how organisations understand and pursue their core purpose.'
– Gareth Owen OBE, Humanitarian Director of Save the Children
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'Paul’s book is a necessary and enlightening call to action for businesses to re-think why they exist and the implications for everything they say, think and do.'
– Mike Berners-Lee, author of There Is No Planet B
Listen to Paul’s latest interviews about The Purpose Upgrade…
Michelle Carvill and Gemma Butler recently interviewed Paul Skinner for the Can Marketing Save the Planet? podcast. Their enlightening conversation has been made into a two-part episode and the first is now available. Listen to Episode 52: Marketing, Mindset Shifts and the Pursuit of a Purpose Upgrade, with Paul Skinner (Part 1) here.
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'...as a business you cannot be successful in a society that fails. This book offers must-have insights to leaders from across all industries.'
– Feike Sijbesma, CEO Royal DSM (2007–2020), Co-chair Global Climate Adaptation Centers, Fortune World’s 50 Greatest Leaders (2018) and UN Humanitarian of the Year 2010
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'...his perspective on how to combine purpose, business, the future of society is absolutely crucial understanding for us all.'
– Lynne Franks, OBE, social entrepreneur, author and founder of the SEED Women’s Leadership Platform
The launch party.
On September 22nd we came together with so many of our truest heroes to celebrate the launch of The Purpose Upgrade.
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'An important book that feeds the imagination. Read this book and become something greater than you previously thought possible.'
– Sir Tim Smit KBE, Co-Founder of the Eden Project
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'...the insight and practicality needed for leaders to succeed by creating the more successful and sustainable future we so urgently need.'
– Sophie Devonshire, CEO of The Marketing Society
The Purpose Upgrade in an Hour.
If you would like Paul to introduce your team to The Purpose Upgrade through a sixty-minute conversation please get in touch.
Praise for Paul’s previous book
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‘Collaborative Advantage offers the perfect recipe for successful businesses that improve lives'.
– Ben Cohen and Jerry Greenfield, Co-Founders of Ben and Jerry's ice cream
The audiobook.
Paul has recorded the audiobook of The Purpose Upgrade and it is now available!