Paul on The Whole Marketer podcast

Paul was recently interviewed by Abigail Dixon, author of The Whole Marketer, on episode #83 of the The Whole Marketer podcast to explore ‘Purpose for organisations’ as a holistic skill for marketers.

You can listen here.

In this episode, Paul discusses purpose for enterprises and shares why purpose is so important to our human nature, the benefit of defining, reviewing and upgrading your purpose and the need for marketers to create meaningful purpose for all stakeholders of your organisation.

Purpose is the reason for a brand or organisation to exist beyond making money – evoking an emotional response from your consumers, benefiting all of your stakeholders and providing a higher reason or cause to contribute to society as a whole.

The Whole Marketer podcast supports and empowers the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com